Pendleton
A minimal identity and digital system. Lineweight explores how precision and restraint can create space for brands to speak with clarity.
(about the project)
Lineweight is an exercise in visual balance. The project builds an identity and web framework for an interior design collective, where structure is everything and ornament is absent. By trusting typography, grid, and rhythm, the design becomes less about decoration and more about flow. It’s design reduced to its backbone - steady, clear, and enduring.
(industry)
Interior Design
(Date)
October 22, 2023
(client)
Independent Collective
(scope)
Brand Strategy, Visual Identity, Web Design
